Answering the call for email measurement standards
I’ve had the pleasure of serving on the Measurement Accuracy Roundtable of the DMA/Email Experience Council (eec) for the last few months. One of the goals of the Roundtable is to promote a new set of...
View Article6 Tactics to Determine B2B Email Frequency
For many B2B email marketers, determining the proper frequency for their email campaigns is an extremely difficult task. The challenges of trying to deliver relevant messages at the right time while...
View Article10 Reasons Email Marketing is Better Than Social Media
Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the...
View ArticleStop Making These 10 Email Marketing Strategy Mistakes
Businesses have been using email to market their products and services for over ten years now. That’s long enough to identify significant improvements to their campaigns and implement ideas and best...
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